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Tantra Essence — CRO & UX Strategy
Full CRO Audit & Figma Enhancement for a Global Wellness Platform
Client
Tantra Essence
Industry
Wellness & Online Education
Timeline
The Challenge
Tantra Essence had built a global education platform with 10,000+ participants, but was losing a significant share of potential students at checkout and on mobile. The brand needed a rigorous CRO audit to identify exactly where and why users were dropping off — and a clear, actionable roadmap to fix it.
Our Solution
We conducted a full CRO audit covering heatmaps, session recordings, funnel analytics, and UX heuristics. We then delivered annotated Figma wireframes for the checkout flow, course detail pages, and mobile navigation — each with a prioritised implementation brief so the dev team could act immediately on the highest-impact changes.
Measurable Results
Technology Stack
Key Features
- Full heatmap & session recording analysis
- Funnel drop-off identification
- Annotated Figma wireframes
- Mobile UX redesign proposals
- Checkout flow optimisation
- Prioritised implementation roadmap
- A/B test hypotheses & variants
- Course page engagement improvements
"The audit was eye-opening. Intelligence Tec pinpointed exactly where we were losing students and gave us a clear, prioritised plan to fix it. The Figma wireframes were so detailed our dev team could start implementing the same week."
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