Villumi — Premium Wine Marketplace Case Study
Villumi — Premium Wine Marketplace
Shopify Plus Marketplace Build for a Multi-Vendor Premium Wine Retailer
The Challenge
Villumi is a premium wine marketplace connecting discerning buyers with boutique producers and established estates. Their existing platform was a heavily customised WooCommerce build that struggled under the weight of 1,200+ SKUs, multiple vendor accounts, and international shipping logic. Page load times exceeded 5 seconds, the search and filtering experience was unusable on mobile, and the checkout couldn't handle multi-currency or multi-vendor cart splitting. The business was growing but the platform was holding it back.
Our Approach
Given the scale and complexity of the catalogue, we recommended a migration to Shopify Plus — the only platform that could handle multi-vendor logic, multi-currency checkout, and the performance requirements at this SKU count. We spent the first three weeks on data architecture: mapping the vendor taxonomy, product attributes, and shipping rules before building anything. The design direction was guided by the premium positioning — we benchmarked against luxury retail experiences rather than typical wine shops.
What We Delivered
We built a full Shopify Plus marketplace with a custom Liquid theme. The catalogue featured advanced faceted filtering by region, grape variety, vintage, price, and producer rating. A sommelier recommendations engine surfaced curated selections based on occasion and taste profile. Gift bundling allowed customers to build custom cases with personalised notes. The checkout handled multi-currency pricing, vendor-split fulfilment, and EU/UK duty calculations automatically.
Technology Stack
Key Deliverables
- Advanced faceted catalogue filtering
- Sommelier recommendation engine
- Gift bundling & personalised notes
- Multi-currency checkout (EUR, GBP, USD)
- Multi-vendor cart splitting & fulfilment
- EU/UK duty calculation at checkout
- Producer profile pages
- Subscription case delivery
Measurable Results
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