éclat Beauty — Collagen Booster Store Case Study
éclat Beauty — Collagen Booster Store
Full Shopify Store Build for a Swedish Premium Beauty Brand
The Challenge
éclat Beauty needed a high-converting Shopify storefront to launch their all-in-one collagen booster in Sweden. The brand required a premium look that communicated scientific credibility, while making bundle deals and subscriptions easy to navigate for first-time buyers. Their previous WooCommerce site was slow, visually inconsistent, and converting at just 1.4% — well below the beauty industry average. They needed a complete platform migration and a store that could scale with their growth ambitions.
Our Approach
We started with a deep competitor and audience analysis to understand what Swedish beauty consumers respond to. We mapped the full purchase journey — from discovery ad to post-purchase email — and identified the key trust signals and content types that drive conversion in the collagen supplement category. The entire store architecture was planned around the bundle deal and subscription upsell flows before a single line of code was written.
What We Delivered
We built a custom Shopify store from scratch with a clean, premium aesthetic. Key deliverables included a conversion-optimised product page with ingredient breakdowns, a bundle deals collection, trust-building social proof sections, and a streamlined mobile checkout — all localised for the Swedish market. We integrated Klaviyo for post-purchase email automation and Judge.me for review collection, and connected Google Analytics 4 for ongoing performance tracking.
Technology Stack
Key Deliverables
- Mobile-first premium design system
- Bundle deals & subscription flows
- Ingredient science content sections
- Social proof & review integration
- Swedish market localisation
- One-click upsell at checkout
- Klaviyo email automation
- Multi-currency support
Measurable Results
"Intelligence Tec delivered exactly what we needed — a beautiful store that actually converts. Our revenue grew by over 60% within the first quarter after launch. Their e-commerce expertise made the whole process smooth and stress-free."
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