Tantra Essence — CRO & UX Strategy Case Study
Tantra Essence — Spiritual Wellness Platform
CRO Audit & Figma Enhancement Proposals for a Global Online Tantra Education Platform
The Challenge
Tantra Essence is a globally recognised platform offering online Tantra courses, live retreats, and teacher training programmes guided by Ma Ananda Sarita — a practitioner with over 50 years of experience. Despite strong brand authority and a loyal community of 10,000+ participants across 50+ countries, the platform was leaving significant revenue on the table. The course catalogue was hard to navigate, the checkout funnel had multiple drop-off points, and the homepage failed to communicate the depth of the offering to first-time visitors. The client needed a clear, actionable roadmap to improve conversion without a full rebuild.
Our Approach
We conducted a full CRO audit of the existing Next.js platform — analysing heatmaps, session recordings, and funnel analytics to identify the highest-impact friction points. We mapped the full user journey from homepage to enrolment, flagged UX issues at each stage, and prioritised fixes by revenue impact. Rather than proposing a costly rebuild, we delivered a Figma-based enhancement proposal: annotated wireframes and high-fidelity mockups showing exactly what to change, why, and what outcome to expect.
What We Delivered
We delivered a comprehensive Figma enhancement pack covering the homepage hero, course catalogue, individual course pages, checkout flow, and mobile experience. Key proposals included a restructured hero with a clearer value proposition and social proof above the fold, a filterable course grid replacing the flat list, a sticky enrolment CTA on course pages, a simplified 2-step checkout replacing the 4-step flow, and a mobile-first navigation overhaul. Each screen was annotated with conversion rationale and A/B test recommendations.
Technology Stack
Key Deliverables
- Full CRO audit with funnel analysis
- Homepage hero redesign with social proof
- Filterable course catalogue UX
- Sticky enrolment CTA on course pages
- 2-step checkout flow simplification
- Mobile navigation overhaul
- Annotated Figma wireframes & mockups
- A/B test priority roadmap
- Conversion copywriting recommendations
- Trust signal placement strategy
Measurable Results
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