WordPress

Real Estate & Property

24Housing — Real Estate Platform

Modern WordPress Real Estate Platform for a Helsinki-Based Property Agency

10 weeks24Housing

+74%

Direct Leads

4/mo → 7/mo

+95%

Organic Traffic

680/mo → 1,326/mo

-61%

Page Load Time

4.9s → 1.9s

+500%

Valuation Requests

1/mo → 6/mo

The Challenge

24Housing is a Helsinki-based real estate agency helping buyers, sellers, and renters navigate the Finnish property market. Their existing site was a generic WordPress theme with no property search functionality, no agent profiles, and no lead capture beyond a basic contact form. The agency was relying entirely on property portals like Oikotie and Etuovi for visibility, paying significant listing fees while their own site generated almost no direct enquiries. They wanted to reduce portal dependency and build a direct channel for buyer and seller leads.

24Housing — Real Estate Platform — detail

Our Approach

Real estate is a high-trust, high-consideration purchase — the website needed to position the agency as the expert guide through a complex process, not just a listings aggregator. We designed the information architecture around the three primary visitor intents: buying, selling, and renting. Each journey had its own content path, its own conversion goal, and its own lead capture mechanism. The free valuation request was identified as the highest-value conversion action for seller leads and was given prominent placement throughout the site.

What We Delivered

We built a modern WordPress platform with a custom property listings plugin that allowed the team to manage listings directly without portal dependency. The search experience featured map-based browsing, neighbourhood guides, and filters for property type, price, size, and condition. Agent profile pages showcased individual expertise and recent sales. The free valuation request flow was a multi-step form that collected property details and booked a callback slot — generating qualified seller leads directly into the CRM. We also built a comprehensive neighbourhood content section targeting local property search queries.

Technology Stack

WordPress

Custom PHP Plugin

Google Maps API

ACF Pro

HubSpot CRM

Yoast SEO

Google Analytics 4

Key Deliverables

Custom property listings management
Map-based property search
Neighbourhood guides & content
Agent profile pages with recent sales
Multi-step free valuation request form
CRM-integrated lead capture
Buyer, seller & renter journey paths
Local SEO content architecture

Measurable Results